At Farm Rio Dress Shop, we believe your personal data deserves the same vibrant care as our tropical fashion collections. This Privacy Policy explains how we collect, use, and protect your information when you visit farmriodress.com.

1. Information We Collect

To bring you our joyful shopping experience, we may collect:

  • Personal Details: Name, email address, shipping/billing address, phone number when you create an account or place an order
  • Payment Information: Credit card details processed securely through our PCI-compliant payment gateways (we never store full card numbers)
  • Device & Browsing Data: IP address, browser type, device information, and pages visited to optimize your experience
  • Style Preferences: Items viewed, wishlist selections, and purchase history to personalize recommendations
  • Communications: Emails, chat transcripts, and feedback you share with our Oklahoma-based style team

2. How We Use Your Information

Like the careful stitching in our dresses, we handle your data with purpose:

  • Process orders and deliver your tropical fashion selections worldwide
  • Provide customer support from our Oklahoma City headquarters
  • Improve our website and collections based on customer preferences
  • Send promotional offers (only with your consent) featuring our vibrant prints
  • Prevent fraud and enhance security with SSL encryption
  • Comply with legal requirements as a US-based retailer

3. Data Sharing & Disclosure

We treat your data like our limited-edition designs – with care and discretion:

  • Service Providers: Trusted partners for payment processing (Visa, MasterCard, PayPal), shipping, and marketing
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with mergers or acquisitions
  • International Transfers: For global shipments, noting our Asia restrictions

We never sell your personal information to third parties.

4. Data Storage & Security

Your security is as important to us as your style:

  • 256-bit SSL encryption for all transactions
  • PCI-DSS compliant payment processing
  • Regular security audits of our systems
  • Limited employee access to personal data
  • Data retention only as long as necessary

5. Your Rights & Choices

You control your data like you curate your wardrobe:

  • Access & Correction: Review and update your account information
  • Opt-Out: Unsubscribe from marketing emails anytime
  • Deletion: Request account deletion (excluding transaction records)
  • Data Portability: Request a copy of your personal data
  • Restrict Processing: Limit how we use your information

To exercise these rights, email [email protected].

6. Cookies & Tracking Technologies

Our website uses cookies like we use color – to enhance your experience:

  • Essential Cookies: For site functionality and secure checkout
  • Performance Cookies: To improve our website
  • Marketing Cookies: For personalized ads (with consent)

Manage preferences via your browser settings or our cookie banner.

7. Children’s Privacy

Our tropical styles are for fashion lovers 16+. We don’t knowingly collect data from children.

8. Policy Updates

We may update this policy as our collections evolve. Changes will be posted here with a new “Last Updated” date.

9. Contact Us

For privacy questions, contact our Oklahoma team:

Farm Rio Dress Shop
8404 South Villa Avenue
Oklahoma City, US 73159
Email: [email protected]

Thank you for trusting us with your tropical fashion journey!